Day 2: Body shape, Skin tone, Lifestyle with Keira Mason

Today, let's discuss how best to work with what nature has given us

Our aim for today is to gain a better understanding of our:

Body shape and how to balance our frame using various silhouettes;

Skin tone and how to choose a colour palette for our wardrobe; and lastly,

Lifestyle and how to ensure our wardrobe complements this.

“The biggest fashion faux pas I see is when women don't wear the right shape for  their frame" 


~ Olivia Palermo ~


“You’re not a slave to the cult of the perfect body – so learn to make the best
of what nature

gave you." 


~ Caroline De Maigret ~

Body Shape


There are hundreds of thousands of body shapes around the world, but there are four key overarching types:

1. Inverted Triangle: Your shoulder and/or bust is wider than your hips

2. Rectangle: Your shoulders, bust and hips are around the same size, with no defined waistline

3. Triangle: Your hips are wider than your shoulders

4. Hourglass: Your shoulders and hips are around the same size, with a very defined waistline

It’s important to note that our body shape has nothing to do with the size sewn into the seam of our garment. Think of your body shape as your frame, or skeleton, if you will. If you lose weight, your skeleton remains the same. In the same way, if you gain weight, your frame remains your frame.

So, whilst we may not be able to alter our actual body shape, we can alter the silhouette we create with the clothes we choose to wear.

Style tip: 

“If you want to look better every day, you need to wear clothes that replicate the proportions of the hourglass silhouette" ~ Bradley Bayou

But of course, this approach is just one option, the other is to follow in the footsteps of Lily Mandelbaum (Co-founder of Style Like U), who I deeply admire and respect.

Lily claims: “I am committed to purchasing items that reveal parts of my figure, like my hips and arms, that were once sources of shame, but are now tethered to my pride.”

Todays task is to decipher which body shape you most resemble:

Whether you prefer Badley's or Lily's approach, knowing your body shape is still a good thing. So grab a tape measure and head to page 9 of the style guide. 

And then list three ways you are going to accentuate different parts of your body.

Take for example, if you are a 'triangle', maybe you will want to accentuate your shoulders for a more balanced silhouette. You might opt to do this with a printed top or a tailored jacket with some shoulder pads. For more tips head to the Private Facebook Group.

Skin Tone


Similar to body shapes, there are vastly varying shades of skin. However deciphering which colours will look best on us is determined largely by the undertone our skin carries, of which there are only three options:

1. Cool,

2. Warm, and

3. Neutral.

There are several ways to try and figure out what skin tone we carry (I have outlined various techniques in the book), but I have found the most reliable way is to experiment!

Todays task to know your skin tone.

Firstly, wash your face and remove all your make up, plus pull your hair back.

Then, find some natural lighting and experiment away.

How do you feel when wearing white (which is best suited to cool skin tones) as opposed to off-white (which is best suited to warm skin tones)? Hold up both to your face and note which hue makes your skin ‘come alive’.

Now try baby pink (cool) in comparison to mustard (warm).

And then silver jewellery (cool) opposed to yellow gold (warm).

When worn close to the face, one of these will make your skin glow and lessen the appearance of bags under your eyes, while one will make you look sallow and washed out.

Figuring out whether you have warm, cool or neutral undertones will work wonders for your wardrobe, so todays task is to determine which undertone you carry and as such, what colours suit you best? 

So jump over to your style guide and complete page 12.

“Mere color, unspoiled by meaning, and unallied with definite form can speak to the soul in a thousand different ways.” 


~ Oscar Wilde ~

“Dress appropriately... not too tight, with room to move around when carrying the kids." 


~ Victoria Beckham ~



In an ideal world, our wardrobe would reflect our lifestyle and be filled with pieces we can actually wear on a day-to-day basis.

Unfortunately though, when we shop, seldom do we do so with our lifestyle in mind. As a result, we find ourselves wearing 20 per cent of our wardrobe 80 per cent of the time.

Think about that for a second...


The majority of our wardrobe we very rarely wear! Making for a total waste of money, shopping time and precious wardrobe space.


If we want to wear 100 per cent of our wardrobe, we need to make sure it reflects our lifestyle.

Style Tip:

Style icon Alexa Chung admits, “I tend to splurge on fancy dresses because I always think I’ll get a lot of wear out of them, but it’s false logic. You should really spend more money on the things you wear every day, like jeans.”

Let's learn from Alexa and make sure we are making logical purchases.

Todays task:

It’s time to take a step back to observe our lifestyle with the aim to obtain a realistic understanding of where we spend our time and for how long. From here, we can figure out how many outfits we really need.

Flip to your style guide, pages 13 and 14, where there is some space and exercises to help you with this task.

“It’s quite incredible to think, that we might save the world through fashion” – Vivienne Westwood

 © 2020

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