#FebFastFashFast


No, I didn't just have a seizure.

In February, The Helm would love to invite you to join us in a Fast of 'Fast Fashion'.

#FebFastFashFast is a campaign sponsored by The Helm.

We desire to Inform, Empower and Inspire you through daily tips via Instagram/Twitter with further information updated daily right here.

Why the Fast?

The whisper is getting louder that fashion isn't all glitz and glamour... it is causing a lot of grief (to put it lightly) to our planet and human kind. So much so, that it is the 2nd most polluting industry world-wide... 2nd only to oil.

The more horror stories we hear, for example the Rana Plaza collapse and more recently the true cost of Kmarts and Targets $2 polo shirts... read more here... the more we realise the time is nigh... for us as consumers to start shopping much more carefully and understanding the true power of the purse.

Fret not.. The Helm is here to help... first we believe it is important to inform you of the currently reality of the fashion industry, empowering you to make better choices when buying your clothes... and lastly we hope to inspire you to join our Society ... a slow living society that supports slow fashion (what they heck?? stay tuned) and believes...

#ethicalfashion #sustainablefashion #stylewithsubstance #ecofriendly #fairtradefashion

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“It’s quite incredible to think, that we might save the world through fashion” – Vivienne Westwood

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