According to Livia Firth the “fast fashion system has truly enslaved countries”.
So what is Fast Fashion?
The name of the game it Fast and Cheap. You don’t win by placing huge mark-ups on your clothing; you win by selling extraordinary amounts.
The Fast Fashion system is fueled by 3x ingredients – Fast, Cheap and [Massive] Quantity’s.
In the last 15 years it has spiraled out of control - torturing humankind and our planet.
The rate at which it is travelling, is not sustainable.
This month, we are fasting from Fast Fashion.
Our aim is to empower You... the customer... to make more informed choices when buying your clothes.
"As consumers, we have so much power to change the world by just being careful in what we buy" - Emma Watson