A quick recap on the history of the industry in relation to these 3 ingredients…
[FAST] The traditional business model was 6 months design and 3 months production.
Today, fast fashion brands can go from concept to store in as little as 3 weeks!
[CHEAP] Clothing is the only commodity that has decreased in price. Look at coffee, movie tickets, petrol… everything has increased except for Clothing.
Clothing used to be pricey and precious and we would invest 17% of our income into our wardrobe; today we spend less that 4%, yet we own more than ever before.
This stat reflects worldwide production: 20 years ago, we produced 20 billion garments, today we produce 80 billion – that’s a 400% increase in 2 decades. The Fast Fashion system is affecting both the customer and the entire supply chain.
This graph give you the ultimate look at the changes that have been made since Fast Fashion was introduced: