the handle or wheel which controls the 

direction in which a ship or boat travels

Where Style and Sustainability collide.

At The Helm, we believe that deep down, we are all far more particular about our personal style than we realise, we just need to spend the time to discover it.


The purpose of The Helm is to offer you the time and space to get in touch with your authentic self and assist you in finding your inner style.

But, our purpose is far greater than perfecting our wardrobe...

At The Helm, we believe there are huge benefits to both people and our planet when we choose style over trends. 


For when we choose style over trends, we are saying:

          YES to quality (an NO to a truckload of trends that fill our wardrobe)

          YES to slowing down (and NO to fast fashion and the chaos it manifests) 

          YES to investing in our wardrobe (and NO to buying cheap disposable threads that end up in landfill soon after we purchase them)

Together, let's take hold of our own helm and shift the direction in which we are heading, to a place which is more authentic, fun, expressive and loving towards both people and our planet! 

"There is no beauty in the finest cloth if it makes hunger and unhappiness" 


- Gandhi -

“It’s quite incredible to think, that we might save the world through fashion” – Vivienne Westwood

 © 2020

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